For generations, humanity has yearned to submerge itself in the golden, velvety embrace of Papa Johns legendary garlic sauce. At long last, Papa Johns gave the people what they wanted.
“You Can Take a Bath in Papa John’s Garlic Sauce for a
Limited Time”
“I don’t know how to tell you this, but Papa John’s has a new garlic bath bomb”
“Whoever came up with the idea for a Papa Johns Garlic Bath bomb needs to be shot”
+ Late Night with Seth Myers | The Late Show with Stephen Colbert | USA Today | People | Fortune | Trend Hunter | Her Campus | Eater | FoodSided | The U.S. Sun | FoodBeast | Baller Alert | RetailWire | The Takeout | Foodie + lots more
➤ 2 billion earned media impressions
➤ 5X Increase in engagement
➤ 5X Increase in shares
➤ resulting in record-setting pizza sales for papa johns
AGENCY: The Martin Agency
CW: Adam Goffstein
AD: Dylan Webb
GCD: Mik Manulik
SOCIAL CW: CarrieAnna Kuldell
SOCIAL AD: Leo Catanzaro
SOCIAL CD: Nadezhda Camperlengo
SOCIAL CONTENT CREATOR: Maria Brazão