For generations, humanity has yearned to submerge itself in the golden, velvety embrace of Papa Johns legendary garlic sauce. At long last, Papa Johns gave the people what they wanted.
[ Men’s Journal ]
“You Can Take a Bath in Papa John’s Garlic Sauce for a
Limited Time”
“I don’t know how to tell you this, but Papa John’s has a new garlic bath bomb”
[ Some Guy ]
“Whoever came up with the idea for a Papa Johns Garlic Bath bomb needs to be shot”
+ Late Night with Seth Myers | The Late Show with Stephen Colbert | USA Today | People | Fortune | Trend Hunter | Her Campus | Eater | FoodSided | The U.S. Sun | FoodBeast | Baller Alert | RetailWire | The Takeout | Foodie + lots more
➤ 2 billion earned media impressions
➤ 5X Increase in engagement
➤ 5X Increase in shares
➤ resulting in record-setting pizza sales for papa johns
AGENCY: The Martin Agency
CW: Adam Goffstein
CW: CarrieAnna Kuldell
AD: Dylan Webb
AD: Leo Catanzaro
CD: Nadezhda Camperlengo
GCD: Mik Manulik
SOCIAL CONTENT CREATOR: Maria Brazão